PROJECT: AI Artwork
Duration: 2024-Current   

 

I watched AI image generation develop since early iterations in 2021, waiting for the technology to be at a point where I could direct the medium rather than be subject to its limitations and intrinsic homogeneity.

 
From mid 2023, the technology was at a point where I could use it to actualise original ideas I had been accumulating. I started posting AI-generated artworks and exhibitions to my Instagram feed daily, without identifying them as such. What followed was a sustained, largely silent experiment in authenticity, perception, and the shifting ground beneath contemporary art practice.
 
 

The work

 
The tools gave me direct access to ideas I had never had the resources to realise. For the first time, the distance between concept and execution collapsed entirely. The work was elaborate and prolific. Followers responded with enthusiasm, treating it as the best of my career. Nobody questioned the pace or the volume. I said nothing and continued.
 
This was not a project with a defined beginning or a deliberate conceptual framework. It was, in retrospect, something that became one: a body of work produced with complete creative freedom, outside institutional structures, without compromise, and without the friction that had always mediated between idea and outcome.
 
 

The question of authenticity

 
I did not label the works as AI-generated. I did not claim they were not. The audience responded to what they saw, and what they saw looked like the fullest expression of my practice to date. The anti-AI wave in the art world built slowly, then decisively. Followers who had praised the work began to leave. Most of the works have since been archived, and only remnants remain visible on the feed. 
 
I observed all of it. The initial enthusiasm, the gradual recognition, the withdrawal. The audience’s responses were as much a part of the work as the images themselves.
 
 

What it was

 
This body of work is presented here because, in practice, it was a coherent and sustained investigation into what images can claim, what audiences choose to believe, and how quickly the terms of authenticity can shift. It extends directly from the digital installations practice I began in 2012, and from the question that has run through that work from the beginning. What makes an exhibition real, what makes art real, and what makes the artist presenting it authentic.
 
AI-generated work continues to appear throughout this site alongside physical, hand-crafted pieces. The two are not in opposition. They are different instruments for the same investigation, one that has not reached a conclusion. The question of what an audience will accept as real art remains open.